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Insights

I registered our trade mark myself, with a little help from AI

October 7, 2026 by Chris Apperley
Illustration of a business owner at a desk with a laptop, notebook and trade mark paperwork

After 21 years, a run of scare emails finally pushed me to register the Westlake name. I did it myself with help from AI. Here is what I learned.

Categories Insights

Why Founder-Led Businesses Are Our Kind of Client

October 9, 2026September 30, 2026 by Chris Apperley
A small business owner working at a laptop in her shop, with a colleague packing orders behind her

Founder-led businesses move fast and expect their IT to keep up. Here is why owner-led companies across Hampshire and Surrey are exactly who we are built for.

Categories Insights

Why Does IT Hardware Cost So Much More Now?

October 9, 2026September 16, 2026 by Chris Apperley
Close-up of a RAM memory module on a circuit board

Memory chip shortages, an ageing Windows 10 fleet and exchange rates are pushing hardware prices up. Here is what is actually driving it, and what to do about it.

Categories Insights
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