With a current No 10 position on their worldwide leader board, Buzzword and Westlake are thrilled that Westlake’s rebrand has resonated with so many voters.
Chris Apperley, Managing Director commented, “Buzzword did a fabulous job. They understood what we were about and translated that into a powerful logo, strapline and visuals.”
The Drum wrote “The company (Westlake) required branding that reflected its USP: namely the combination of the no-nonsense-get-it-done attitude of an SME with the skilled, corporate business backgrounds of their expert team.
“Buzzword aimed to develop a timeless logo with a direct strap line that captures the distinct personality of Westlake. Using the angles derived from the logo symbol, it developed a creative platform using a palette of cooler shades that supports the full suite of Westlake communications and positions it firmly as a cutting-edge provider of IT services.”
Adam Smith, Managing Director, Buzzword said, “The Drum is the No.1 marketing trade magazine and for the Westlake rebrand to have been selected by it, as one of the best design projects of the year is high praise indeed, particularly as the category is worldwide.
“We thoroughly enjoyed working with Westlake to develop their rebrand and recognise that this achievement is a joint one. As a corporate branding agency, our main objective is to create brands that build business and we look forward to seeing how the brand continues to help Westlake to grow”.
Chris concluded, “We’re asking our clients and partners to vote for us by visiting The Drum website and who knows we could even reach the No 1 spot!”
